{"id":1042,"date":"2026-04-01T17:03:34","date_gmt":"2026-04-01T09:03:34","guid":{"rendered":"https:\/\/www.zenith-vn.com\/?p=1042"},"modified":"2026-04-01T17:04:30","modified_gmt":"2026-04-01T09:04:30","slug":"the-threefold-breakthrough-paths-to-win-the-300-billion-active-pharmaceutical-ingredient-market","status":"publish","type":"post","link":"https:\/\/www.zenith-vn.com\/vi\/ba-con-duong-dot-pha-de-chinh-phuc-thi-truong-nguyen-lieu-duoc-pham-hoat-tinh-tri-gia-300-ty-do-la\/","title":{"rendered":"Ba con \u0111\u01b0\u1eddng \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng nguy\u00ean li\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ho\u1ea1t t\u00ednh tr\u1ecb gi\u00e1 1.400 t\u1ef7 USD"},"content":{"rendered":"<p>Trong 5 n\u0103m t\u1edbi, g\u1ea7n 200 lo\u1ea1i thu\u1ed1c bom t\u1ea5n s\u1ebd h\u1ebft h\u1ea1n b\u1ea3o h\u1ed9 b\u1eb1ng s\u00e1ng ch\u1ebf, m\u1edf ra c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng tr\u1ecb gi\u00e1 140.000 t\u1ef7 \u0111\u00f4 la. C\u00e1c lo\u1ea1i thu\u1ed1c nh\u01b0 pembrolizumab, semaglutide v\u00e0 apixaban\u2014m\u1ed7i lo\u1ea1i t\u1ea1o ra doanh thu h\u01a1n 140.000 t\u1ef7 \u0111\u00f4 la m\u1ed7i n\u0103m\u2014\u0111ang ti\u1ebfn g\u1ea7n \u0111\u1ebfn \u201cv\u1ef1c th\u1eb3m b\u1eb1ng s\u00e1ng ch\u1ebf\u201d. S\u1ef1 thay \u0111\u1ed5i n\u00e0y s\u1ebd \u0111\u1ecbnh h\u00ecnh l\u1ea1i b\u1ed1i c\u1ea3nh d\u01b0\u1ee3c ph\u1ea9m, th\u00e1ch th\u1ee9c c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t thu\u1ed1c generic ph\u1ea3i v\u01b0\u1ee3t ra kh\u1ecfi m\u00f4 h\u00ecnh \u201csao ch\u00e9p, tung ra th\u1ecb tr\u01b0\u1eddng, thu l\u1ee3i nhu\u1eadn\u201d truy\u1ec1n th\u1ed1ng. Th\u00e0nh c\u00f4ng gi\u1edd \u0111\u00e2y s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o n\u0103ng l\u1ef1c k\u1ef9 thu\u1eadt, chi\u1ebfn l\u01b0\u1ee3c chu\u1ed7i cung \u1ee9ng v\u00e0 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n, v\u1edbi s\u1ef1 c\u1ea1nh tranh cu\u1ed1i c\u00f9ng t\u1eadp trung v\u00e0o n\u1ec1n t\u1ea3ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i thu\u1ed1c: c\u00e1c ho\u1ea1t ch\u1ea5t d\u01b0\u1ee3c ph\u1ea9m (API).<\/p>\n\n\n\n<p><strong>1.<\/strong><strong>\u0110\u1ed5i m\u1edbi quy tr\u00ecnh API: X\u00e2y d\u1ef1ng r\u00e0o c\u1ea3n c\u00f4ng ngh\u1ec7 kh\u00f4ng th\u1ec3 v\u01b0\u1ee3t qua<\/strong><strong><\/strong><\/p>\n\n\n\n<p>N\u1ebfu \u0111\u1ed5i m\u1edbi quy tr\u00ecnh s\u1ea3n xu\u1ea5t API gi\u1ea3i quy\u1ebft c\u00e2u h\u1ecfi \u201cli\u1ec7u \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c hay kh\u00f4ng\u201d, th\u00ec chi\u1ebfn l\u01b0\u1ee3c t\u00edch h\u1ee3p c\u00f4ng th\u1ee9c API tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u201cl\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n t\u1ed1t h\u01a1n\u201d. B\u1ed1 c\u1ee5c t\u00edch h\u1ee3p \u0111ang tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m s\u1ea3n xu\u1ea5t thu\u1ed1c generic nh\u1eb1m n\u00e2ng cao gi\u00e1 tr\u1ecb l\u00e2m s\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c ch\u00ednh s\u00e1ch mua s\u1eafm t\u1eadp trung qu\u1ed1c gia.<\/p>\n\n\n\n<p><strong>2.<\/strong><strong>\u200c<\/strong><strong>T\u00edch h\u1ee3p c\u00f4ng th\u1ee9c API: T\u1eeb l\u1ee3i th\u1ebf v\u1ec1 chi ph\u00ed \u0111\u1ebfn gi\u00e1 tr\u1ecb l\u00e2m s\u00e0ng<\/strong><strong><\/strong><\/p>\n\n\n\n<p>N\u1ebfu \u0111\u1ed5i m\u1edbi quy tr\u00ecnh s\u1ea3n xu\u1ea5t API gi\u1ea3i quy\u1ebft c\u00e2u h\u1ecfi \u201cli\u1ec7u \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c hay kh\u00f4ng\u201d, th\u00ec chi\u1ebfn l\u01b0\u1ee3c t\u00edch h\u1ee3p c\u00f4ng th\u1ee9c API tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u201cl\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n t\u1ed1t h\u01a1n\u201d. B\u1ed1 c\u1ee5c t\u00edch h\u1ee3p \u0111ang tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m s\u1ea3n xu\u1ea5t thu\u1ed1c g\u1ed1c nh\u1eb1m n\u00e2ng cao gi\u00e1 tr\u1ecb l\u00e2m s\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c ch\u00ednh s\u00e1ch mua s\u1eafm t\u1eadp trung qu\u1ed1c gia.<\/p>\n\n\n\n<p><strong>3.<\/strong><strong>\u0110\u1ea3m b\u1ea3o chu\u1ed7i cung \u1ee9ng API cao c\u1ea5p: T\u1eeb c\u1ea1nh tranh s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u1ea1nh tranh h\u1ec7 sinh th\u00e1i<\/strong><strong><\/strong><\/p>\n\n\n\n<p>C\u1ea1nh tranh thu\u1ed1c g\u1ed1c \u0111ang ng\u00e0y c\u00e0ng gay g\u1eaft, chuy\u1ec3n t\u1eeb c\u1ea1nh tranh s\u1ea3n ph\u1ea9m ri\u00eang l\u1ebb sang c\u00e1c cu\u1ed9c chi\u1ebfn to\u00e0n di\u1ec7n gi\u1eefa chu\u1ed7i cung \u1ee9ng v\u00e0 h\u1ec7 sinh th\u00e1i. Vi\u1ec7c ki\u1ec3m so\u00e1t chu\u1ed7i cung \u1ee9ng nguy\u00ean li\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ho\u1ea1t t\u00ednh (API) cao c\u1ea5p \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 gi\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Trong n\u0103m n\u0103m t\u1edbi, c\u00f3 l\u00fd do ch\u00ednh \u0111\u00e1ng \u0111\u1ec3 tin r\u1eb1ng c\u00e1c c\u00f4ng ty \u0111ang x\u00e2y d\u1ef1ng n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i trong s\u1ea3n xu\u1ea5t API \u0111\u1ed9 tinh khi\u1ebft cao, c\u00f4ng ngh\u1ec7 b\u00e0o ch\u1ebf ph\u1ee9c t\u1ea1p v\u00e0 c\u00e1c ti\u00eau chu\u1ea9n tu\u00e2n th\u1ee7 qu\u1ed1c t\u1ebf s\u1ebd kh\u00f4ng ch\u1ec9 chi\u1ebfm \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n trong th\u1ecb tr\u01b0\u1eddng tr\u1ecb gi\u00e1 1.400.300 t\u1ef7 \u0111\u00f4 la m\u00e0 c\u00f2n \u0111\u1ecbnh h\u00ecnh l\u1ea1i b\u1ed1i c\u1ea3nh ng\u00e0nh c\u00f4ng nghi\u1ec7p thu\u1ed1c generic to\u00e0n c\u1ea7u. Khi &quot;thu\u1ed1c generic&quot; \u0111\u01b0\u1ee3c trang b\u1ecb chi\u1ec1u s\u00e2u c\u00f4ng ngh\u1ec7 v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ed5i m\u1edbi, con \u0111\u01b0\u1eddng ph\u00eda tr\u01b0\u1edbc c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y c\u00f3 th\u1ec3 tr\u1edf n\u00ean r\u1ed9ng m\u1edf h\u01a1n \u0111\u00e1ng k\u1ec3.<\/p>","protected":false},"excerpt":{"rendered":"<p>Over the next five years, nearly 200 blockbusters will lose patent protection, unlocking a $300 billion market opportunity.\u200cDrugs like \u200cpembrolizumab, semaglutide, and apixaban\u200c\u2014each generating over $1 billion annually\u2014are approaching the &#8220;patent cliff.&#8221; This shift will reshape the pharmaceutical landscape, challenging generic drug companies to move beyond the traditional &#8220;copy, launch, profit&#8221; model. Success will now [&hellip;]<\/p>","protected":false},"author":2,"featured_media":999,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,4],"tags":[],"class_list":["post-1042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news"],"_links":{"self":[{"href":"https:\/\/www.zenith-vn.com\/vi\/wp-json\/wp\/v2\/posts\/1042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zenith-vn.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zenith-vn.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zenith-vn.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zenith-vn.com\/vi\/wp-json\/wp\/v2\/comments?post=1042"}],"version-history":[{"count":1,"href":"https:\/\/www.zenith-vn.com\/vi\/wp-json\/wp\/v2\/posts\/1042\/revisions"}],"predecessor-version":[{"id":1043,"href":"https:\/\/www.zenith-vn.com\/vi\/wp-json\/wp\/v2\/posts\/1042\/revisions\/1043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zenith-vn.com\/vi\/wp-json\/wp\/v2\/media\/999"}],"wp:attachment":[{"href":"https:\/\/www.zenith-vn.com\/vi\/wp-json\/wp\/v2\/media?parent=1042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zenith-vn.com\/vi\/wp-json\/wp\/v2\/categories?post=1042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zenith-vn.com\/vi\/wp-json\/wp\/v2\/tags?post=1042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}